The company began to expand in new frontiers of the plaything industry. In 1971 LEGO began to target women with the launch of furnishings and dollhouses; in 1974 that introduced its first man figures, referred to as Minifigures; and 1979 that expanded in space with sets highlighting astronaut minifigures, https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track/ rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of charms elements directed at young girls. This period also noticed the creation of a management structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen connecting to the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1972s also noticed the introduction of a method that allowed customers to pick certain stones they needed to purchase and build their own types, rather than get pre-made products; this is popular with adults, as well as kids. In the same decade, Seglar branched out into middle ages territory with all the Castle look, and in 1980 the company added the first educate sets to its selection.
In 1989 Lego presented the Pirate template, and with it lots of pirate ships, desert islands and treasure. The business also widened its array of facial expression, adding beards, eye areas and lip stick in addition to the typical two sight and laugh. Some elderly Lego coin collectors resented these types of changes, preferring the more basic faces of earlier units.
As Seglar expanded right into a huge multinational corporation, completely to find ways to fulfill the demands of their big name potential buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which usually demanded greater selections and faster delivery times. To maintain with these requirements, the company begun to reduce total production coming back new products by making more utilization of computerized assembly systems.
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