Marketing operations are the back-office processes that support and optimize marketing teams and campaigns. They’re not as flashy and dazzling as your company’s award-winning www.opscalendar.com/a-scalable-content-promotion-process-for-agencies TV spots or interactive digital ads, but they are the foundation which helps marketers achieve their objectives and improve over time.
The term “marketing operation” is used to describe a procedure that involves the creation and maintenance of marketing materials, including collateral, data management, and reporting, and integrating them with the rest of your business. It may also cover the broader scope of project management and data analysis as well as IT support and administrative functions.
Modern marketing teams operate across multiple disciplines including sales, design and development. This means that many different systems and processes need to be connected in order to ensure that marketing teams provide relevant content to the appropriate audience at the right moment to achieve business goals.
A significant portion of the job entails establishing and enhancing marketing tech stacks to decrease complexity and allow the team to reach their goals quicker. Common tasks include managing marketing technology stacks such as evaluation and approbation platforms and content management systems.
It is easier for marketing teams to reach their goals when they have clear, well-defined and standardized procedures in place. They can share their marketing strategies with internal stakeholders and provides everyone with a clear understanding of what is expected from them. It allows marketing teams to create SMART objectives that are Specific, Measurable realistic, attainable and Time-bound (SMART) so they can establish more realistic timelines and timelines for projects and campaigns.
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